A few weeks back, I attended a conference called Innovate. It was a good event with thoughtful conversation and deeper insights to what we in travel are faced with these days. I went into the conference with the same ideas that I left the conference with, the conversation(s) needs to change.
Supplier conversations need to be more strategic and instead of looking back, look ahead. What are they doing that we can support? What do we need and how can they can support that? What are the goals of each company and even, each person in the room?
Discussions with leadership need to change from "What have I done for you lately?," to "What am I doing for you today?" Your job is to make sure there are no surprises that come from your wheel house. Leadership should know that you are looking to the future to anticipate what is happening so you can guide the ship around any rough waters.
Discussions with travelers need to change, or if they are not happening, they need to start. I know, as well as most, that our travelers make my paycheck happen. What can do to make their jobs, while on the road, easier and more effective. How can their valid pain points become areas of opportunity for our suppliers.
No one wants to be a number, (ASP, ADR, CPM) we want to be people with thoughts, ideas and suggestions. When we stop looking at travel as a transaction, but as as an experience and in instance that we can shape, we can take this conversation to the next level. Keep talking, keep going!
Supplier conversations need to be more strategic and instead of looking back, look ahead. What are they doing that we can support? What do we need and how can they can support that? What are the goals of each company and even, each person in the room?
Discussions with leadership need to change from "What have I done for you lately?," to "What am I doing for you today?" Your job is to make sure there are no surprises that come from your wheel house. Leadership should know that you are looking to the future to anticipate what is happening so you can guide the ship around any rough waters.
Discussions with travelers need to change, or if they are not happening, they need to start. I know, as well as most, that our travelers make my paycheck happen. What can do to make their jobs, while on the road, easier and more effective. How can their valid pain points become areas of opportunity for our suppliers.
No one wants to be a number, (ASP, ADR, CPM) we want to be people with thoughts, ideas and suggestions. When we stop looking at travel as a transaction, but as as an experience and in instance that we can shape, we can take this conversation to the next level. Keep talking, keep going!
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